No blogging this afternoon.
Lunch was an inspirational speech from Kevin Reilly, President of the University of Wisconsin system.
After lunch I was part of the panel for WLTA entitled "Library and Community Involvement."
After the break I attended the WLA Legislative update on state and federal issues. No predictions were made about when Wisconsin will have a state budget. Rick Grobschmidt did a great job on the budget issues. Paul Nelson covered the other state issues, and Jessica McPhail covered the the federal agenda.
What follows is the Annual Business Meeting, and then the Annual Banquet and Awards.
Thursday, October 18, 2007
WLA Conference - Non-Profit Marketing
Don McCartney, UW-Green Bay
What is marketing? Any/all activities that help to facilitate and expedite exchange relationships. It is manipulation, but can be in a good way. Can't control the relationship.
Factors for exchange: must have more than one entity; both entities must have something of value; both entities must be willing to give up their something of value; both must be able to communicate all of the above.
What does this mean? What do we have to offer that is of value.
Market segmentation: Who are your customers? What does your customer want? Have to be careful how to segment, you can cut the market too small. There is difference between mass and targeted marketing. Mass marketing has a lot of overkill. There are internal and external customers. Pay attention to trends.
Social identification: perceived oneness with or belonging to an organization or group. A higher perceived identification results in
Social identity: classification based on demographic categories, social class and membership in organizations.
Self concept: combination of personal identity and social identity. People participate in activities that improve their self-concept.
Organizational membership helps define our self concept. What can your organization offer people, in various segments. People who are passionate about their organization forget that not everyone knows all about that organization.
Perception of prestige increases members' feeling of identification. Has to be prestigious not elitist. Prestige is meant to imply that there is something of value.
The extent to which offerings confirm what the member expects to receive, the higher the level of identification and therefore commitment. Frequency of appropriate contact with the organization will increase member identification.
Participation with similar organizations decreased the depth of identification with any single organization. Level of education impacts identification negatively. More highly educated people tend to be involved in more activities and organizations.
Free is not the reason people become members. Intangible factors like enhancement of self concepts and identification with the organization's mission, are primary reasons for identification.
A strong and visible mission statement is important. Keep it where people can see it often.
Increased contact must occur to increase identification.
Projecting an image of prestige without being elitist is critical to fostering identification and affiliation. Ask both your users and non-users. Could use the University to do a survey at a lower cost. Can tout openness and friendliness, which builds prestige.
Reality is that getting people involved is harder than most people understand. The theory of publics states that communication behaviors can be best understood by measuring how they perceive situations which have organizational consequences.
Only 7% of the general population will ever become an active member of a non-profit organization. [Based on survey, on campus, over 10 years.] Those 7% will do everything for you. Need to pay special attention to this. It is a group which is literally dying.
Need to think about how to position the organization and have a strong mission statement. Can't take anyone for granted any more. People will often stick more with the organization which has built a personal relationship. Solicit ideas from volunteers, even if you may not be able to do everything. Build affinity.
Effective communication creates awareness by the relevance of the material to the person. Latent readiness is subconscious and developed through experience. Each time they hear about the organization they make a positive or negative association.
Knowledge of what an individual has to lose if the organization does not have their support can build latent readiness. Triggering events provide an opportunity to act. It is essential to solicit feedback.
Each time you communicate, decide what the intended results, and figure out how to measure the success.
Must constantly adapt and change based on changing needs. Feedback is the way to figure out what people want and need.
Resources and hints
Dynamic interactive talk, used PowerPoint very well, as the launching point for his talk.
What is marketing? Any/all activities that help to facilitate and expedite exchange relationships. It is manipulation, but can be in a good way. Can't control the relationship.
Factors for exchange: must have more than one entity; both entities must have something of value; both entities must be willing to give up their something of value; both must be able to communicate all of the above.
What does this mean? What do we have to offer that is of value.
Market segmentation: Who are your customers? What does your customer want? Have to be careful how to segment, you can cut the market too small. There is difference between mass and targeted marketing. Mass marketing has a lot of overkill. There are internal and external customers. Pay attention to trends.
Social identification: perceived oneness with or belonging to an organization or group. A higher perceived identification results in
Social identity: classification based on demographic categories, social class and membership in organizations.
Self concept: combination of personal identity and social identity. People participate in activities that improve their self-concept.
Organizational membership helps define our self concept. What can your organization offer people, in various segments. People who are passionate about their organization forget that not everyone knows all about that organization.
Perception of prestige increases members' feeling of identification. Has to be prestigious not elitist. Prestige is meant to imply that there is something of value.
The extent to which offerings confirm what the member expects to receive, the higher the level of identification and therefore commitment. Frequency of appropriate contact with the organization will increase member identification.
Participation with similar organizations decreased the depth of identification with any single organization. Level of education impacts identification negatively. More highly educated people tend to be involved in more activities and organizations.
Free is not the reason people become members. Intangible factors like enhancement of self concepts and identification with the organization's mission, are primary reasons for identification.
A strong and visible mission statement is important. Keep it where people can see it often.
Increased contact must occur to increase identification.
Projecting an image of prestige without being elitist is critical to fostering identification and affiliation. Ask both your users and non-users. Could use the University to do a survey at a lower cost. Can tout openness and friendliness, which builds prestige.
Reality is that getting people involved is harder than most people understand. The theory of publics states that communication behaviors can be best understood by measuring how they perceive situations which have organizational consequences.
Only 7% of the general population will ever become an active member of a non-profit organization. [Based on survey, on campus, over 10 years.] Those 7% will do everything for you. Need to pay special attention to this. It is a group which is literally dying.
Need to think about how to position the organization and have a strong mission statement. Can't take anyone for granted any more. People will often stick more with the organization which has built a personal relationship. Solicit ideas from volunteers, even if you may not be able to do everything. Build affinity.
Effective communication creates awareness by the relevance of the material to the person. Latent readiness is subconscious and developed through experience. Each time they hear about the organization they make a positive or negative association.
Knowledge of what an individual has to lose if the organization does not have their support can build latent readiness. Triggering events provide an opportunity to act. It is essential to solicit feedback.
Each time you communicate, decide what the intended results, and figure out how to measure the success.
Must constantly adapt and change based on changing needs. Feedback is the way to figure out what people want and need.
Resources and hints
Journal: Marketing Library Services
Wilson Web: Electronic services won't sell themselves
What do we say to our user, what makes an effective message?
Be graphic............
ProQuest: Promoting Library services in a Google world
www.olc.org/marketing [Ohio Library Council?]
www.librarysupportstaff.com (special issue?)
Establish a "marketing board" and ask for advice.
Dynamic interactive talk, used PowerPoint very well, as the launching point for his talk.
WLA Conference - Open Meetings
Krista Ross did a great presentation on the Wisconsin Open meeting laws. She originally did it for her library system's board of directors.
The open meetings law creates a presumption that meetings of governmental bodies must be held inopen session. The Open Meetings law applies when there is a purpose to engage in governmental business (including discussion, decision or information gathering on matters within its realm of authority) and the number of members present is sufficient to determine the governmental body’s course of action (i.e., you have a quorum).
The two most basic requirements are to give advance public notice of each of its meetings, and conduct all of its business in open session, unless an exemption to the open session requirement applies.
Notice must be given to:
subject matter designations such as “miscellaneous business” or “agenda revisions” or “such matters as are authorized by law” as a way to raise any subject.
There are four open session requirements:
Closed session:
All voting should be in open session, unless doing so would compromise the need for the closed session. Should have minutes of closed session which become public after the issue is resolved.
If you do not re-open in open session, you cannot meet or do any business for at least 12 hours.
Enforcement: Attorney General and the District Attorney have authority.
Penalty: any member of the body who "knowingly" attends; fine is $25 to $300 for each violation.
Other sites:
The open meetings law creates a presumption that meetings of governmental bodies must be held inopen session. The Open Meetings law applies when there is a purpose to engage in governmental business (including discussion, decision or information gathering on matters within its realm of authority) and the number of members present is sufficient to determine the governmental body’s course of action (i.e., you have a quorum).
The two most basic requirements are to give advance public notice of each of its meetings, and conduct all of its business in open session, unless an exemption to the open session requirement applies.
Notice must be given to:
- The public (as a general rule, in 3 different locations where the public is likely to see it.)
- Any member of the news media who have submitted a written request for notice
- The official newspaper, designated pursuant to state statute, or if none exists, to a news medium likely to give notice in the area.
subject matter designations such as “miscellaneous business” or “agenda revisions” or “such matters as are authorized by law” as a way to raise any subject.
There are four open session requirements:
- Accessibility: A meeting should be held in a place reasonably accessible to members of the public and open to all citizens at all times,preferably in a public place such as a municipal hall or school, rather than on private premises.
- Tape Recording and Videotaping: Citizens have the right to attend and observe meetings that are held in open session. They also have the right to tape or videotape open session meetings as long it does not disrupt the meeting.
- Citizen Participation: The law does not grant citizens the right to participate in the meeting. The governmental body itself is free to determine whether to allow citizen participation at its meetings and may limit the degree to which citizens participate.
- Minutes of meetings and records of votes: Requires that a governmental body keep a record of the motions and roll call votes at each meeting of the body.
Closed session:
- Dismissal, demotion, discipline, licensing, and tenure
- Compensation
- Conducting public business with competitive or bargaining implications
- Conferring with legal counsel about litigation
All voting should be in open session, unless doing so would compromise the need for the closed session. Should have minutes of closed session which become public after the issue is resolved.
If you do not re-open in open session, you cannot meet or do any business for at least 12 hours.
Enforcement: Attorney General and the District Attorney have authority.
Penalty: any member of the body who "knowingly" attends; fine is $25 to $300 for each violation.
Other sites:
- League of Municipalities web site: www.lwm-info.org
- Wisconsin Department of Justice
Wednesday, October 17, 2007
WLA Conference - Flash! The Future of the talking book
Marsha Valance from the Regional Library for the Blind and Physically Handicapped talked about the new device for blind readers. The new device will begin arriving in mid-2008 for digital talking book machine.
Priority is for veterans, centenarians, and students. It will be 2012 before everyone gets the new hardware. They will maintain cassettes as a format until 2012.
The hardware is 2/3 the size as cassette player. The digital device is about the same size as a cassette with whole in one end to both distinguish end, and for the device to be removed from machine. It weighs only 2 pounds compared to the current 7 pounds. The battery life is now up to 23 hours. You can place up to 1,000 bookmarks. If you push a button on the machine, and nothing is in the machine, it will tell you what that button does.
They are not using the MP3 format, instead they use AMR-WB+. An entire book will fit on a single chip. There will be no more flipping sides. A VictorReader Stream will play NLS digital talking books, and content can be downloaded. A VictorReader Stream costs about $300. IT is sold by HumanWare.
Must join the Library for the Blind. Can sign in to download. User name is the person's email address. Contact by phone (800/242.8822) or email lbph@milwaukee.gov. You can also visit the web site.
The presenter talked about other items available widely on the web. These include Overdrive, Playaways, Baen Free Library, Guttenburg. She also covered the Web Accessibility Initiative. and Section 508.
The web site for the Library has a great page of links for blind readers.
Priority is for veterans, centenarians, and students. It will be 2012 before everyone gets the new hardware. They will maintain cassettes as a format until 2012.
The hardware is 2/3 the size as cassette player. The digital device is about the same size as a cassette with whole in one end to both distinguish end, and for the device to be removed from machine. It weighs only 2 pounds compared to the current 7 pounds. The battery life is now up to 23 hours. You can place up to 1,000 bookmarks. If you push a button on the machine, and nothing is in the machine, it will tell you what that button does.
They are not using the MP3 format, instead they use AMR-WB+. An entire book will fit on a single chip. There will be no more flipping sides. A VictorReader Stream will play NLS digital talking books, and content can be downloaded. A VictorReader Stream costs about $300. IT is sold by HumanWare.
Must join the Library for the Blind. Can sign in to download. User name is the person's email address. Contact by phone (800/242.8822) or email lbph@milwaukee.gov. You can also visit the web site.
The presenter talked about other items available widely on the web. These include Overdrive, Playaways, Baen Free Library, Guttenburg. She also covered the Web Accessibility Initiative. and Section 508.
The web site for the Library has a great page of links for blind readers.
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