Early September Links, volume 1

I started this post thinking it would be a short one with a few links...it is now turning into a two-part post. Here is "volume one."

First some humor. While most librarians know about Unshelved (along with its computer programing cousin/half-brother Not Invented Here), one of my favorite library humor sources is Shelf Check. It has not been as frequent of late, but the latest is a great one.

LISnews alerted me some time ago to the wonderful book based paper sculptures which are popping up (literally) in libraries around Scotland. It started in March, and the most recent (that I have learned about) appeared at the end of August. Here is a blog post which has photos and descriptions of all the items which have been reported so far. In the comments there is speculation as to who the creator is.

There is a longer web version (and shorter print version) about pricing of database packages from academic publishers (mostly). Commonly it is referred to as "the Big Deal." Richard Poynderhas a good explanation and history. In a lot of ways the sub-title says it all: Not Price But Cost.

I don't remember where I picked this up, and I have always had a good relationship with IT folks, but I love the headline: Why IT pros should be more like librarians. One of the points that the article makes is about the ability to communicate clearly about what is happening. I'll say that in my present place of work (MPOW), the folks in IT respond quickly to requests, and do keep us informed about what is happening.

Stephen Abram has been blogging for just about as long as I have. [He started his blog, two days after I started this one! He is much more consistent and prolific, though.] Stephen picks up stuff all over, and shares it willingly. Two recent posts struck me:

1. The first concerns the use of location based services. Stephen is a huge fan, I am not as sure about that. However, it does have implications for library services and as he notes: "libraries have branches and multiple locations because geography is important for face-to-face service, community and learning. That’s one reason why I track location based services so much." And later he says: "I believe that geo-based web services and products will be essential to library strategies in the future." Both of those are statements with which I agree.
2. The second post covers an important topic and has an insightful title: Preparation for Living in a Public World. He wrote the post for the AASL Banned Sites project. As you might expect, he is against schools blocking specific technologies, and suggests that students would be better served if schools taught appropriate sharing behavior. I encourage you to read his post.

To follow up on the first of the two items immediately above, smartphones and e-books have been a continuing topic of interest. My friend Michelle Boule writing for ALA Techsource talked about what the growth in smartphone use means for libraries, including library web sites. A good article if you missed it.

This post reminds me of why we gather statistics. And the title says it all "Assessment isn’t about the data, it’s about the results." I think, for me, there is another important aspect of assessment which is buried in Jenica's post, and that is the value of anecdotal evidence.

David Lee King has a great recent post about the importance of relationship building for libraries (as institutions). It is a great concept, one which I always tried to implement (including in the days before social networking technology). It reminds me of one of my favorite sayings: You can never have too many friends!

Abigail Goden who used to work for my friend Rochelle in LaCrosse has started a series in her blog Hedgehog Librarian, called "Data Tidbits." It has been appearing regularly on Fridays. The first one was August 12, and as the name suggests, it is a mish-mash of items. (In this one she suggests following data "queen" Dorothea Salvo on Twitter....I loved reading her blogs, I guess I am going to have to go back to Twitter.) Both the first and the second ones include data jobs as part of the post. Both the third and the fourth ones continue in the same vein. Well worth following.

"I quite like using the word 'assets' with reference to library collections." This is the introductory sentence of a post by Lorcan Dempsey. I guess it is my MBA education and activity in the business part of the library that I have always thought of them as assets in the accounting sense. However, Lorcan goes on to say "We tend to think of assets in positive terms, as things that are valuable." I think that may be the more important part of his message.

I am not sure where I first picked up on Jennifer Meyer's blog. She is a (the?) librarian at a for-profit college. Her blog is called careercollegelibrary. She posted in a series about some of the perspective from that kind of institution. I was put off a little bit because in the first one, she uses "perspective" when she means "prospective." She does focus on the library's potential role in recruiting students. In her second post, she focuses on retention. This is especially important as higher ed institutions are being judged on graduation rates, and retention is what is needed to keep that rate high. Her third post focuses on the final phase of higher ed, critically important to for-profit institutions and one where they have been most criticized, placement. It is a slightly different take on the world, and I think a blog worth following.

Also in the nitty-gritty of the library world, Michelle McLean (Connecting Librarian) talks recently about some of the mechanics of information flow. It is certainly worth a read as you try to manage organizational blogging, tweeting, and other social networking activities.

Seriously Social: Leveraging Social Media

[Post is subject to some editing and revision, but I want to post quickly.]

Kolene Allen, Grand Rapids (MI) Public Library; David Lee King, Topeka Shawnee (KS) Public Library

What is social media, online conversations. When libraries join we join conversations they are already having.

“If you are not involved in social media you are not on the Internet.”

Twitter (Kolene):

Social networking, messaging site. 225 million accounts on Twitter as of March. 60% of all tweets come from 3^rd party appl. 456 tweets per second the day Michael Jackson died, 4000 tweets per second when Obama announced death of Bin Laden.

A way to keep up, share what we are doing, recommend books, etc. We are already doing it, just in a different forum.

Recommendation: follow your followers; retweet what your followers say; mentions (@replies), talking about you.

Use DM for private messages. Often can deal with issues for folks who would not complain in person.

#Hashtags: organize conversations, useful for searching.

People are talking about you now...this is a way to keep track of what is happening, what people are saying about you, check out what other libraries are doing, build the library audience. Can search on Twitter: search.twitter.com

Facebook (David Lee King):

How many social networking have had a movie made about them. What if you had a way for 51% of your customers for free. Right now 51% if Americans 12 and over are on Facebook.

Set up personal profile; then create organizational page, think of a shortened name. Once you have 25 friends/fans you can add that shortened name to your page. You can choose what you want for the "landing page." TSPL has just over 2,900 fans.

They have a "donate" page. With some work you can build a customized page. Can build in links to videos and pictures.

Facebook will provide statistics on "views." Therefore driving more business to the regular website.

Facebook = engaging. Easy, free, just takes time.

Planning and Strategizing:

Who is going to do the work, and then assign it (makes it a real part of their job). Use a team so that someone can handle if someone is sick or leaves. Figure out if you are going to use the events page and how, how often you post. Start with short term (one year) goals. Set goals for what you are going to do (how many status updates a week). Figure out what kind of content you will post. Figure out who your real audience is. Like button is cool which you can add to blog posts...

Important things to to:

1. Actually tell people about your Facebook page, ask people to "friend" us.
2. Remember you are creating and making connections, post things that are designed to continue the conversation. Post things for your target audience.
3. Remember who you represent.....Nothing you do on the web is private.

This is real work. Someone needs to decide who to friend. Need to designate staff to do this. May need to do real training. You need to engage people and give them space to reply. There is a real return on investment. It is fun. It is where the library really needs to be, it brings the library out into the community.

Questions:
First question was about multi-branch situation. Need to have folks from both branches and "central" to decide what to do. Can set up multiple pages. Topeka has separate pages for Library, Foundation, Friends, Art Gallery, and YA. Grand Rapids has only one page for all libraries, but many are doing separate pages for each branch.

Links - January

Walt Crawford asks about data on libraries (as institutions) using social networking.

The inimitable Jessamyn West calls one of her posts Blogging Alone – Social Isolation and New Technology from Pew. It is thoughtful and related to the question above (at least a little). She has also posted about a term new to me (but which makes sense): search neutrality.

Aaron Tay wonders about the effect on libraries of Delicious closing down (or not). [Note to self: Get work-related issue back on the discussion table.]

There is a thoughtful piece in American Libraries Online about outsourcing, from a consultant who helps libraries get through the process of becoming efficient without outsourcing.

I don't usually get to teach in a formal setting, but there are occasions in my new job where I will. I pay attention to what Iris Jastram says about what she figures out about teaching and learning. As an academic setting, her teaching takes place in a very different setting. She is teaching part of a structured, formal, semester-long course. When I teach it is a 90-minute web course, or maybe a half or full day, skills-based focused course. I found a great deal to glean from her post on specialization.

Iris also wrote a paen to the "reference interview" which took the conceptual issue further and applies its principles to broader issues in her work community.

I have not read much about the "generational divide" recently, however, Librarian Kate gave her reaction to an article on KPBS which came out of the recent ALA Midwinter meeting in San Diego. (Original post here.) As a boomer living with a NextGen librarian, I am not sure I agree about any of the generalizations, but the view is important.

And on a totally unrelated topic Fonts. Salon recently had an article on fonts. Wired also had an article on fonts. Both are drawn from the original Princeton study (which....attention Dorothea Salo seems to be OA article!.)

Social Media Rules

Michael Stephens has written a post called Social Media Best Practices for Libraries. There is great content there, but it certainly does not spell out a suggested policy for a library. He does that in a separate post suggesting a policy for Anytown Public Library.

There is a great article in Public Libraries (November/December 2009, p. 23-25) by David Lee King and Michael Porter about dealing with comments. (I can't find the electronic version on the ALA/PLA web site.)

Jill Hurst-Wahl has a great series of posts on rules for using social networks. Here is #9.

Is this the end? I don't know. I think it will develop over time.

Links

Here is a set of random links...first in a while, but lets me clear a bunch of tabs...

• Knowing how to find out, Rory Litwin of Library Juice press has a great post about librarians and finding out.

• Facebook and privacy settings.

• Here is an interesting take from a school librarian for a Jewish school on various social media sites. (Oh, and it is a wiki rather than a blog...)

• Why Banning Social Media Often Backfires [need I say more?]

• Nice article from Boston.com about the new library director at Boston Public Library. Having grown up in Massachusetts, and spent time in Wisconsin (not far from Minneapolis/St. Paul), I can really identify with a lot of the comments on culture in this piece.

• Stephen Abram has a great chart on the role of libraries in life-long learning. He got it from Minitex, and was done by my friend Jennifer Hootman! Way to go, Hoot!

• Finally, an interesting take on teens and Twitter from mk Eagle [spelling from the blog] on the YALSA blog. Interesting perspective presented here.
  

Tweet, Tag, Connect: Using Social Networking in Your Public Library

Staff from the Terrebonne Parish Library did the presentation. Lauren Ledet and Tracy Guyan.

Much of the discussion is on the Facebook "Fan Page" and differences between the two.

As a library they have a profile page, and do not see much use. See a lot of spam, marketing from authors on the profile page. For the general public, most use the fan page. For events, you cannot "invite" people who are fans, even though you can invite those who are "friends" on the profile page.

The fan page is linked to their Twitter account. One disadvantages is that Twitter is limited to 140 characters. They use tinyurl.com for shortened links.

They have a MySpace account, but are finding that the volume of use is very much lower. Also feel like Facebook is "more professional."

As the administrator of their Facebook page, they can see demographics of users. In Terrebonne, Lauren is the only one who posts. Some libraries have multiple posters. In Terrebonne, Lauren does post at the request of other staff (like her director!).

Use Facebook for marketing of events, and Lauren showed several examples. She has "friended" all of the local reporters so that they get all the updates and tweets. Tries to post every day, takes about 30 - 60 minutes distributed over the day. Because it is for the whole parish system, she tries to be sure to post for each of the locations.

They do not promote at library card sign ups, but do promote it in newsletters and signature files for email. An excellent question about choosing between Twitter and Facebook. Lauren noted that she deals with more people on Facebook, and with more organizations on Twitter.

Ouachita Parish Library is using links to promote summer reading and expects that the use of the Facebook page will skyrocket.

Tracy mentioned that they do not have a policy on social networking. They monitor what is said, however.

Tracy talked about "Text a Librarian" service which costs them about $1600 per year [originally incorrectly posted as $16,000 per year -- Lauren corrected me]. Cost is based on how many people are available to answer a question. She demonstrated the service. For them, they use Meebo to integrate all of the chat and message services. There are set hours, and there is an auto-response for when they are closed. It does have templates to answer common questions (like hours). For the people answering there is also a toolbox of commonly used URLs. Not a high volume serve.

Some of the libraries represented in the audience have much higher use (1,800/month in one). Those libraries market directly to teens, and encourage them to save the number when they make the presentation.

Terrebonne has a Meebo widget on the web site. Meebo is answers questions only at the Reference Desk at the main library (the branches are small, and have very limited staff). They have a poll on their web site.

They have also posted some things to YouTube including how to use databases, Interlibrary Loan, how to use "Text-a-Librarian," and other events. They had a former staff member who had also been a film maker so the quality is good. They have a total of 19 videos posted.

The Reference Department also has a blog. They monitor what is posted. It reflects the color scheme of the library web site. Staff will post items relevant to the date, and they repeat some of the items from Facebook/Twitter.

They had a spike in users when the offered workshops on how to use social networking sites.

The Library Director noted that when they added Facebook, etc. on the Library's site, the schools were required to block the site.

Discussion continued, but I want to add this before the session ends.