I had an interesting experience Sunday.
It was the Baton Rouge (Louisiana?) Marathon this weekend. I was asked to staff a table on Sunday morning. It was set up in the Welcome Center, right near where the runners picked up their checked gear after the race.
I shared space with two other folks from the Department of Culture, Recreation, and Tourism (the parent agency for the State Library of Louisiana). The other folks were from State Parks and from Retire Louisiana/Audubon Golf Trail. I was there promoting the Louisiana Book Festival (LBF). [The 11th Book Festival will be on November 1, 2014. The date has been set, the web site has wrap up information from the 10th Festival.]
I was the middle agency of the three. As we handed out information for each of our "projects" I was fascinated to see that most of the runners (and their families/friends) were not golfers and had very little interest in the golf information. However, a good number of them were interested in the Book Festival, and a significant proportion of them had at least heard of the LBF if not having attended it in the past.
There seems to be a larger overlap between runners and readers. Who knew? It occurs to me that this could be another segment to whom to promote libraries and reading.