Much more about blogging and their audience.
First of all, the typeface on their web pages is way too small. It looks like about 7 point type, and then, there is no way to enlarge it!
Second, the site is so ad heavy that it takes forever to load.
Third, their linking! If you are on a page where in the right (well, actual, middle because there is the column of ads) and click on one of the "Recent Posts," where do you go? To a whole page of brief announcements of the recent posts, and the one you clicked on may or may not be visible! If you want to read the whole post, you have to click AGAIN!
Then, for the longer blogs (Blatant Berry, Annoyed Librarian) only the first sentence or so will show up in your blog feed reader. (It might even be 140 characters, I have never bothered to count.)
If it weren't so important to my professional life, I would never go there!
[And that loading thing....one page has been loading the whole time I have been typing this!]